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View the results of your e-marketing efforts on a map and use the data to create highly personalized and targeted marketing campaigns
CDC MarketFirst MapAnalytics is an effective analytical tool that can generate revealing reports and perform complex statistical functions,
presenting results on a map. Use this visual representation of data to better understand your customers and prospects and achieve higher response
rates from your e-marketing campaigns.
Analyzing the data stored in CDC MarketFirst for segmentation is the key to sending the right message to the right people, but reviewing large
amounts of data can be challenging and time-consuming, and it can be difficult to spot meaningful patterns and groupings.
CDC MarketFirst MapAnalytics uses a geographic information system (GIS) to enable you to view data from your CDD MarketFirst database on a map. This
visual representation displays information geographically, making it easier to profile your customers and prospects. It can visually answer questions
related to location, proximity, conditions, trends, and patterns. Marketers can then use this data to plan more effective campaigns in CDC MarketFirst
and target them to the segments they want to reach.
Identify New Revenue Opportunities
CDC MarketFirst MapAnalytics retrieves, manipulates, and displays data from your CDC MarketFirst system. Use it in conjunction with the vast amount of
data you have collected in CDC MarketFirst to identify and target your customers and prospects strategically.
CDC MarketFirst MapAnalytics links to and leverages CDC MarketFirst data, enabling marketers to quickly realize the tangible benefits of
visualization and spatial analysis of business activities by drilling down into source data on the interactive map. The patterns revealed from this
visual analysis will help lead the marketer to increased cross-sell and up-sell opportunities.
Improve Your Market Segmentation
Generate more campaign responses and better-quality leads by targeting the right people. CDC MarketFirst MapAnalytics allows you to build scenarios and
themes to evaluate your enterprise data more efficiently. Evaluate your customers and prospects by any demographic point, including:
- Age
- Population
- Income
- Neighborhood
- Sites or properties
- Revenue
- Number of employees
- Industry
Plot these data on a virtual GIS map and then use CDC MarketFirst to focus your marketing campaigns on the regions that provide the biggest return or on
those who would be most interested in your organization.
Assess and Grow Your Business
The ability to view all your customers and prospects on a map allows you to easily see your marketing penetration and future market potential. Take this
information and develop campaigns in CDC MarketFirst to target those areas where you have a smaller market presence or where untapped target markets
exist.
| Feature |
Description |
| Integration |
Easily access the wealth of information you have collected about your customers and prospects in CDC MarketFirst through seamless
integration. |
| GIS Mapping |
Use the latest geographic information system tools to store, retrieve, manipulate, and display data and information about places and people
geographically. |
| Analytics |
Define scenarios and view related CDC MarketFirst data on a map to get a better understanding of market dynamics and needs. You can create
maps showing click-throughs, e-mail bouncebacks, survey results, and created segments. |
| Fast Deployment |
Deploy easily and rapidly with minimum configuration. |
| Customized Scenarios and Data Themes |
Build scenarios and data themes to evaluate your data more meaningfully. Marketers can evaluate customers and prospects by any demographic
point available in their data, such as age, income, neighborhood, revenue, and industry. |
| Map Layers |
Create complex map layers dynamically using familiar native query tools in your existing system. |
| Security |
Enforce security rules as defined in your enterprise applications. |
| Advanced Search |
Perform advanced layer-based selections and searches from the map interface. |
| Portals |
Use point-and-click portals to generate pre-defined map layers. |
| Interactive Map |
Drill down into source data from the interactive map. |
| Reporting |
Measures responses to marketing activities in real time, allowing marketers to tweak campaign parameters and optimize precious marketing
resources. |
| Geo-coding |
Validate addresses and assign geographic coordinates (latitude/longitude) to your data in CDC MarketFirst and quickly plot them on the map. |
Click either of the images below to see screenshots.
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| Use CDC MarketFirst MapAnalytics to extract and target customers for follow-up campaigns. In this screenshot, it illustrates contacts with
different loan ranges (colored circles) in a campaign and the total product sales by zip code. |
Use CDC MarketFirst MapAnalytics to extract and target customers for follow-up campaigns. In this screenshot, it illustrates contacts with
different loan ranges (colored circles) in a campaign and the total product sales by zip code. |
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